Coming from a city whose Hip-Hop identity has been for the most part over shadowed by the presence of NASCAR, the banking industry and high profile murder cases, BETTIE GRIND has been determined to take advantage of his opportunity to bring the eyes and attention of the Hip- Hop entertainment industry to a virtually untapped market, the Carolinas.
And so the journey begins; In 2004-05’ after countless wins on Power 98’s Free-Style Friday show, BETTIE GRIND really began to focus on his craft resulting in the release of his first single “POP LOCK” that set the streets on fire! While receiving rave reviews and mix show spins around the area, this fresh new sound unseen energy has now become part of the DNA bred into the re-birth of Hip-Hop in the Kack.
BETTIE GRIND has the charismatic styles of the Rap tycoon Jay-Z with the lyrical energy of Rap mogul Ludacris. With the rapidly growing success and support of his followers, BETTIE GRIND quickly ceased the opportunity to leave his foot print on the crown of his city by performing with Young Jeezy at Summer Fest in Charlotte, NC which then led to him sharing the stage with Lil Wayne, Big Boi and the Purple Ribbon All-stars to name a few and most recently Plies. BETTIE GRIND is always in the forefront of those who strive to make a name for his city in the music world. He hit home with the collaboration with Anthony Hamilton on the remix of the unforgettable ballad“Charlene”.
The hunt for continued momentum was on now on as BETTIE GRIND maliciously attacked the mix tape game, releasing raw, potent material such as the self-proclaimed “KING Q.C” and the “G’s Us Is Coming” mix tapes that combined for almost 50K units within a 24 month period. As the streets remained hungry for the preceding word, BETTIE GRIND struck a pot of gold when his management team set up a meeting with one of the hottest producers in the game right now, Drum Squad founder Drumma Boy! With hits like “Shawty” for Plies and “I Put On” for Young Jeezy the track record was proven. With that being said, the sweltering hot new single from BETTIE GRIND“DAMMIT I’M FLY” was released.
“I am co-signing this one”. You have to be an artist at a certain level to even ride on one of my tracks and he (BETTIE GRIND) smashed this one on his first creditable mainstream produced track, says Drumma Boy”. After a few test drives with some of the top DJ’s and clubs in the region the overwhelming response completed the task of breaking the glass on the window that held back an indie artist from claiming the commercial artist spotlight.